Dashboards
Start on the overview. Build the rest yourself.
Every site opens on one opinionated overview that answers most questions at a glance. When you need more, compose the exact view yourself, no query language and no blank canvas.
The overview answers the question you actually have.
Trend, top pages, sources, geography and devices, all on the first screen, compared to the period before by default so every number has a direction.
- Visitors and views over time, with the previous period overlaid.
- Top pages, sources, countries and devices without changing screens.
- A live count of who's on the site right now.
Compose any metric, by any dimension.
Pick a metric, break it down by a dimension, and stack filters until the question is answered. Then pin the result to a board so it's one click next time.
- Any metric by page, source, country, device, browser, event and more.
- Filters stack: path is /pricing and source is not internal, for instance.
- Save the view to a board and it's there tomorrow.
Deeper questions
When the total isn't the answer, the path is.
Funnels
Define up to eight ordered steps and see exactly where people drop. A single event can't satisfy two steps at once, so a funnel never reports a false 100%.
Per-visitor timelines
Open a single anonymised session and read it in order: the pages, the events, the referrer, bounded to that visit. Useful when an aggregate looks wrong and you need the why.
Build your first board.
Create a site, send some traffic, and compose a view that answers a real question.