Privacy & data
Measure the site, not the person.
Flatlytics is built to count visits without building a profile of the people behind them. No cookies, no cross-site identifier, and no raw IP addresses in the database.
No cookies. Nothing stored on the visitor's device.
The tracker sets no cookies and writes nothing to localStorage. There is no identifier that follows a person from one site to another, because none is ever created.
- No cookies and no
localStorage, so no consent banner you didn't need. - No cross-site identifier, ever.
- The script is under 3 KB and has no third-party calls.
A visitor hash that rotates every day.
To count unique visitors, we hash the IP, the user agent, and a salt that rotates every day. The raw IP is used for that hash and discarded immediately. Yesterday's hashes can't be linked to today's.
- Raw IPs never touch the database and never appear in an export.
- Because the salt rotates daily, there's no long-lived identity to leak or subpoena.
- A practical caveat: unique visitors are per-day by design, someone who visits on two days counts on each.
On principle
What we deliberately don't do.
No fingerprinting
Geography, not addresses
Your data stays yours
The precise, field-by-field breakdown lives on the data policy and the plain-language summary on the privacy page.
Analytics that respect your visitors.
Get the numbers you need without the profile you don't. Start on the free tier.