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Pricing

Priced by events, not by seat.

Pay for the traffic you actually send. Invite the whole team and add as many sites as you like on every plan, including Free. No sampling, no per-seat surcharge, no surprises.

Free

$0forever

10k events / month

For a personal site or a side project you actually want to understand.

Start free
  • Unlimited sites
  • Unlimited team members
  • Full API and data export
  • 6 months of history

Pro

Most popular
$12/ month

250k events / month

For a product or a small team that's past the hobby stage.

Start free trial
  • Everything in Free
  • Funnels and saved dashboards
  • Short links on flatl.ink
  • 2 years of history
  • Email support

Business

$32/ month

1M events / month

For a busy site where the numbers drive real decisions.

Start free trial
  • Everything in Pro
  • 3 years of history
  • Priority support
  • Higher API rate limits

Custom

Let's talk

Beyond 1M events / month

For high-traffic sites and agencies with specific needs.

Get in touch
  • Volume pricing
  • Custom retention
  • A shared channel with us
  • Onboarding help

Prices in USD. Annual billing is two months free. Paid plans start with a 14-day trial, no card required.

Every plan, including Free

The important things aren't upsells.

Privacy, honesty and your own data don't depend on how much you pay. These are in every tier.

  • No cookies, ever
  • No sampling, the numbers are real
  • Unlimited sites and team members
  • Full REST API and CSV export
  • Durable edge pipeline
  • Web vitals from real visitors

Questions

The things people actually ask.

What counts as an event?

A page view or a custom event. A visitor loading three pages and clicking one tracked button is four events. We don't count bot traffic we filter out, and you can see what was filtered.

What happens if I go over my plan?

We email you and keep collecting through a grace period. We never silently drop your data or lock your dashboard behind a paywall. When it's clearly time to move up, we'll say so plainly.

Do you sample or estimate?

No. Every plan shows exact counts. When a number is an approximation for a good reason, like unique visitors being per-day by design, the product says so in “About these numbers”.

Is the free tier a trial?

No. Free is free forever, up to 10k events a month, with the full API and export. Paid plans add capacity and history, not a different product.

Can I bill annually?

Yes. Annual billing is two months free versus monthly. You can switch between monthly and annual at any time.

Who owns the data?

You do. Export it in full whenever you want. If you leave, we delete it. There's no long-lived visitor profile to hand over, because we never build one.

Still deciding? Read how every number is defined before you trust a single one.

Start on the free tier.

No card, no trial clock. Move up only when your traffic says it's time.